Ramadan is upon, and isn’t it a fascinating time to be alive? We are seeing the fruit of our labor come to fruition right before our eyes and we, at the Ayora family, are beginning to feel more recognized and appreciated as an established foundation solely through the purity of our work and the words echoed by others from our virtuous intentions, intentions to continuously help the poor in every way possible and one bit at a time. While our beneficiaries are enjoying our provisions and as we embark in our next project, our direction has been working diligently on conceiving an external strategic vision aimed at partnerships and merger. Partnerships that can make better use of our strengths to impact more lives, and to learn from other non-profit enterprises to be a well-rounded organization and to continue our steady growth and increased bandwidth.
Our partnerships with nonprofit organization “Association Initiative El Amal pour L’integration Sociale”, under the leadership of Hani El Harraq, is nothing short of a dream. Our merger, which will focus mainly on supplying food to various locations and impoverished areas of Morocco as a starting milestone, has a lot to offer both our organizations as well as our targets, the beneficiaries, whom we ultimately work for and target as primary end users and clientele. Thus, every strategic move has in its sight the happiness of the lives of those in need. The contract signing was met with various media outlets, where a lot of the information surrounding this merger was made public and was celebrated in a way where every involved party was left with a feeling of fulfilment and strong esteem for their productive capabilities as part of this collaborating team. The working dynamic has also generated a strong sentiment of motivation and innovation from both organization which can only spell good things to come soon.
The Prophet (peace be upon him) would give charity throughout the year but increase his sadaqa during Ramadan. Ibn Abbas (may Allah be pleased with him) said, “The Prophet (peace be upon him) was the most generous of people, and he was most generous during Ramadan” (Hadith, Bukhari). We are proud to announce, that in the footsteps of our most influential spiritual leader, we have already started our massive Ramadan operation named “Let’s eat together” by bringing forth iftar to orphanages across the great city of Casablanca. Please note that every little dirham, Euro, or Dollar counts, and we hope that our followers, sponsors and benefactors can help us increase our capabilities with even the smallest donations, no matter the size. We ask you to think about those in need and help us reach as many children as possible. But for now, we leave you off with this interview with our founder and director, Rabia Ayou: